Between Ascription and Questioning. Untangling the Bundle of Consumer Commitment to Alternative Marketing Circuits
DOI:
https://doi.org/10.62174/quid16.i25_a407Abstract
Based on theoretical approaches that problematize the meanings of consumption, and in particular of food consumption, as well as on studies that identify different types of politized consumption, this article analyses the results of a study on consumers of a marketing cooperative located in the city of Buenos Aires, which emphasizes the inclusion of family farming and the support for alternative ways of consumption to the hegemonic ones embodied in the big food industry and supermarket chains. Based on a survey and interviews carried out in two stores of the cooperative, the perspectives and the behaviours of consumers are analyzed, highlighting central issues linked to their priorities when buying food, the references to which they appeal in their processes of delegation of trust, their degree of commitment to alternative marketing circuits, as well as their knowledge of the systemic aspects of the agri-food system. It is concluded that daily food practices reveal compromises between different forces that struggle to impose themselves, not only those related to the influence of the materialities of the conventional food supply system, but also those linked to the conditions in which productive and reproductive work are carried out.Downloads
References
Aristizábal García, D. (2010). Estudios sociales sobre el consumo. Trayectorias disciplinares de un campo de estudio en construcción. Revista de Estudios Sociales, 71. https://doi.org/10.7440/res71.2020.07
Boström, M., Micheletti, M. y Oosterveer, P. (2019). Studying political consumerism. En M. Boström, M. Micheletti, & P. Oosterveer (Eds.), The Oxford Handbook of Political Consumerism (pp. 159-179). Oxford Handbooks.
Brons, A. y Oosterveer, P. (2017). Making sense of sustainability: A practice theories approach to buying food. Sustainability, 9(3), 467. https://doi.org/10.3390/su9030467
Caracciolo, M. (2012). Estudio de los consumidores de la feria Manos de la Tierra: Aportes para la construcción de la economía social y solidaria. Ediciones INTA.
Cembalo, L., Schifani, G. y Migliore, G. (2012). Consumers in postmodern society and alternative food networks: the organic food fairs case in Sicily.
Craviotti, C., Parodi, G. y Demicheli, J. C. (2025). El consumo en circuitos alternativos de comercialización en ciudad de Buenos Aires. Revista RIVAR, 12(37), 176-194. https://doi.org/10.35588/swtvgm28
Craviotti, C., Viteri, M. L. y Quinteros, G. (2021). Covid–19 y circuitos cortos de comercialización de alimentos en Argentina: El papel de los actores sociales. European Review of Latin American and Caribbean Studies, 112, 29-49. https://doi.org/10.32992/erlacs.10780
De Rosa, P. (2017). Ferias y mercados de la ciudad de Buenos Aires. Casos de estudio en una ciudad en transformación. Ciudades, 114, 32-38.
Dubuisson–Quellier, S. (2010). From consumerism to the empowerment of consumers: The case of consumer oriented movements in France. Sustainability, 2(7), 1849-1868. https://doi.org/10.3390/su2071849
Dubuisson–Quellier, S. (2018). La consommation engagée. Sciences Po.
Dueñas Ocampo, S., Perdomo–Ortiz, J. y Villa Castano, L. E. (2014). El concepto de consumo socialmente responsable y su medición. Una revisión de la literatura. Estudios Gerenciales, 30(132), 287-300. https://doi.org/10.1016/j.estger.2014.01.022
Eymard–Duvernay, F. (1995). Economía de las convenciones y su aplicación al estudio de las empresas y los mercados (Documento de Trabajo 8). CEIL-PIETTE.
Forssell, S. y Lankoski, L. (2015). The sustainability promise of alternative food networks: An examination through «alternative» characteristics. Agriculture and Human Values, 32, 63-75. https://doi.org/10.1007/s10460-014-9516-4
Goodman, M. K., Maye, D. y Holloway, L. (2010). Ethical foodscapes?: Premises, promises, and possibilities. Environment and Planning A: Economy and Space, 42(8), 1782-1796. https://doi.org/10.1068/a43290
Jäger, M., Feito, M. C., Pellizari, C., Mateu, S., Battista, S. y Solari, C. (2018). Hábitos de consumo en las ferias de agricultura familiar universitarias. El caso de la Feria de Productores de la Universidad Nacional de La Matanza. Realidad Económica, 47, 115-143.
Marsden, T., Banks, J. y Bristow, G. (2000). Food supply chain approaches: Exploring their role in rural development. Sociologia Ruralis, 40(4), 424-438. https://doi.org/10.1111/1467-9523.00158
Martínez, A. M., Velarde, I. y Fasulo, S. (2020). Consumo de hortalizas en transición agroecológica en circuitos cortos de comercialización de la ciudad de La Plata, Argentina: Elecciones alimentarias en construcción. Raei (Paranaguá), 2(1), 384-394. https://doi.org/10.33871/26747170.2020.2.1.3359
Morris, C. y Kirwan, J. (2006). Vegetarians: Uninvited, uncomfortable or special guests at the table of the alternative food economy? Sociologia Ruralis, 46(3), 192-213. https://doi.org/10.1111/j.1467-9523.2006.00414.x
Muzlera, J. (2020). Consumo de agroecológicos como activismo: Feria Facultad de Agronomía de la Ciudad de Buenos Aires. Revista Verde de Agroecologia e Desenvolvimento Sustentável, 15(4), 385-390. https://doi.org/10.18378/rvads.v15i4.7914
Parodi, G. (2015). La figura del consum’actor justo francés: ¿Consumidor y ciudadano? Trabajo y Sociedad, 25, 215-233.
Perret, M. L. (2017). Comercializadoras solidarias: Abriendo caminos para la economía social y solidaria. En M. Caracciolo (Ed.), Economía social y solidaria en un escenario neoliberal: Algunos retos y perspectivas (pp. 73-86). Ediciones CEUR.
Portilho, F. (2020). Ativismo alimentar e consumo político – Duas gerações de ativismo alimentar no Brasil. Redes. Revista do Desenvolvimento Regional, 25(2), 411-432. https://doi.org/10.17058/redes.v25i2.15088
Renting, H., Schermer, M. y Rossi, A. (2012). Building food democracy: Exploring civic food networks and newly emerging forms of food citizenship. The International Journal of Sociology of Agriculture and Food, 19(3), 289-307. https://doi.org/10.48416/ijsaf.v19i3.206
Rodríguez, J. A., Cendón, M. L., Etcheverriborde, A. y Puchi, M. (2024). La sostenibilidad de circuitos cortos de comercialización. Reflexiones a partir de la caracterización de los consumidores agroecológicos del sudeste de la provincia de Buenos Aires. Cuyonomics, 8(14), 89-108.
Sáenz de Ugarte Sevilla, L. (2019). Revisión crítica del consumo en el siglo XXI. ¿Nuevas formas de politizar la ciudadanía? Inguruak, 66, 20-33. https://doi.org/10.18543/inguruak-66-2019-art02
Sánchez Hernández, J. L. (2009). Redes alimentarias alternativas. Concepto, tipología y adecuación a la realidad española. Boletín de la A.G.E., 49, 85-207.
Sánchez Hernández, J. L. y Espinosa Seguí, A. (2020). ¿Alternativa o adaptación? Los grupos de consumo de alimentos ecológicos en el área urbana de Alicante. Scripta Nova – Revista Electrónica de Geografía y Ciencias Sociales, 24(638). https://doi.org/10.1344/sn2020.24.27056
Toffalo, J. A. (2018). Caracterización de los consumidores de verduras de la Feria del Productor al Consumidor. Tesis de grado, Facultad de Agronomía. Universidad de Buenos Aires.
Welch, D. y Warde, A. (2015). Theories of practice and sustainable consumption. En L. Reisch & J. Thøgersen (Eds.), Handbook of Research on Sustainable Consumption (pp. 84-100). Edward Elgar Publishing.
Downloads
Published
Issue
Section
License
The works published in this journal are under Creative Commons Attribution - NonCommercial - ShareAlike 3.0 License.
The acceptance of collaborations by the journal implies the non-exclusive transfer of the patrimonial rights of the authors in favor of the publisher, who allows the reuse, after its edition under Creative Commons Attribution-NoCommercial 3.0 License. Such license indicates that it is possible to copy, communicate and publicly distribute its content whenever it is cited to the individual authors and the name of this publication, as well as the editorial institution.
The assignment of non-exclusive rights also implies authorization by the authors so that the work is housed in the institutional repository of the Faculty of Social Sciences (University of Buenos Aires) and disseminated through the databases that the editor considers appropriate for their indexing, with a view to increasing the visibility of the journal and its authors.
