Use of social networks, orientation towards social dominance and prejudice towards immigrants.

Fernando Gallegos Piderit, Marcelo Flores Pizarro


This study examines the relationships between different kinds of social media use, social dominance orientation and subtle and blatant prejudice towards immigrants. We used a non-random sample of argentines living in either the Autonomous City or the Province of Buenos Aires (n = 134) to conduct correlation and regression analyses to test for associations between the study variables. e results show that there is a positive association between social dominance orientation and prejudice towards immigrants (r = 0.39,p<0.001) and a negative association between social media addiction and opposition to equality (r=-0.30,p<0.05). We found no significant correlations between the social media use variables and prejudice towards immigrants. Multiple linear regression analysis results show that social dominance orientation is the only statistically significant factor that predicts prejudice among the study variables.


prejudice; social dominance orientation; social media; social networking sites; immigrants; social networks


Ahmed, S., Hsueh-Hua, V. C. & Chib, A. I. (2021). Xenophobia in the Time of a Pandemic: Social Media Use,

Stereotypes, and Prejudice against Immigrants during the COVID-19 Crisis. International Journal of Public

Opinion Research.

Albarracin, D., Johnson, B. T., Zanna, M. P. & Tarcan Kumale, G. (2005). Attitudes: Introduction and Scope. En

D. Albarracin, B. T. Johnson, & M. P. Zanna (Eds.), e Handbook of Attitudes (pp. 3-19). Lawrence Erlbaum


Allport, G. (1971). La naturaleza del prejuicio. EUDEBA.

Andreassen, C. S., Pallesen, S. & Griffiths, M. D. (2017). e relationship between addictive use of social media,

narcissism, and self-esteem: Findings from a large national survey. Addictive Behaviors, 64, 287-293. https://

Andreassen, C. S., TorbjØrn, T., Brunborg, G. S. & Pallesen, S. (2012). Development of a facebook addiction scale.

Psychological Reports, 110(2), 501-517.

Arancibia-Martini, H., Ruiz, M. Á., Blanco, A. & Cárdenas, M. (2016). New Evidence of Construct Validity Problems

for Pettigrew and Meertens’ (1995) Blatant and Subtle Prejudice Scale. Psychological Reports, 118(2), 544-564.

Bakshy, E., Messing, S. & Adamic, L. A. (2015). Exposure to ideologically diverse news and opinion on Facebook.

Science, 348(6239), 1130-1132.

Bayer, J. B., Triêu, P. & Ellison, N. B. (2020). Social media elements, ecologies, and effects. Annual Review of Psychology,

, 471-497.

Cárdenas, M., Music, A., Contreras, P., Yeomans, H. & Calderón, C. (2007). Las nuevas formas de prejuicio y sus

instrumentos de medida. Revista de Psicología, 16(1), 69-96.

Carr, C. T. & Hayes, R. A. (2015). Social Media: Defining, Developing, and Divining. Atlantic Journal of

Communication, 23(1), 46-65.

Civalero, L., Alonso, D. & Brussino, S. (2019). Evaluación del prejuicio hacia inmigrantes: adaptación argentina

de la escala de prejuicio sutil y manifiesto. Ciencias Psicológicas, 13(1), 119-133.


Croucher, S. M., Nguyen, T. & Rahmani, D. (2020). Prejudice Toward Asian Americans in the Covid-19

Pandemic: e Effects of Social Media Use in the United States. Frontiers in Communication, 5, 39. https://

Cuadrado, E., Rojas, R. & Tabernero, C. (2020). Development and validation of the social network addiction scale

(Snadds-6s). European Journal of Investigation in Health, Psychology and Education, 10(3), 763-778. https://

D’Arienzo, M. C., Boursier, V. & Griffiths, M. D. (2019). Addiction to Social Media and Attachment Styles: A

Systematic Literature Review. International Journal of Mental Health and Addiction, 17(4), 1094-1118. https://

Davidson, T. & Farquhar, L. (2020). Prejudice and Social Media: Attitudes Toward Illegal Immigrants, Refugees, and

Transgender People. En D. N. Farris, D. R. Compton, y A. P. Herrera (Eds.), Gender, Sexuality and Race in the

Digital Age (pp. 151-167). Springer International Publishing.

Dovidio, J. F., Hewstone, M., Glick, P. & Esses, V. M. (2010). Prejudice, Stereotyping and Discrimination:

eoretical and Empirical Overview. En J. F. Dovidio, M. Hewstone, P. Glick, y V. M. Esses (Eds.), e

SAGE Handbook of Prejudice, Stereotyping and Discrimination (pp. 3-28). SAGE Publications Ltd. https://

Duckitt, J. & Sibley, C. G. (2007). Right wing authoritarianism, social dominance orientation and the dimensions of

generalized prejudice. European Journal of Personality, 21(2), 113-130.

Ellison, N. B. & Boyd, D. M. (2013). Sociality rough Social Network Sites. En W. H. Dutton (Ed.), e

Oxford Handbook of Internet Studies (pp. 152-172). Oxford University Press.


Escobar-Viera, C. G., Shensa, A., Bowman, N. D., Sidani, J. E., Knight, J., James, A. E. & Primack, B. A. (2018). Passive

and Active Social Media Use and Depressive Symptoms Among United States Adults. Cyberpsychology, Behavior,

and Social Networking, 21(7), 437-443.

Etchezahar, E., Prado-Gascó, V., Jaume, L. & Brussino, S. (2014). Validación argentina de la Escala de Orientación

a la Dominancia Social. Revista Latinoamericana de Psicología, 46(1), 35-43.


Etchezahar, E., Ungaretti, J., Bria, P. & Pesce, A. (2020). Prejuicio y discriminación en Argentina. Observatorio de

Psicología Social Aplicada, Facultad de Psicología, Universidad de Buenos Aires.


Etchezahar, E., Ungaretti, J., Gascó, V. P. & Brusino, S. (2016). Psychometric properties of the attitudes toward gay

men scale in argentinian context: e influence of sex, authoritarianism, and social dominance orientation.

International Journal of Psychological Research, 9(1), 21-29.

Gil de Zúñiga, H. (2012). Social Media Use for News and Individuals’ Social Capital, Civic Engagement and Political

Participation. Journal of Computer-Mediated Communication, 17(3), 319-336.


Glick, P. & Fiske, S. T. (2011). Ambivalent Sexism Revisited. Psychology of Women Quarterly, 35(3), 530-535. https://

Jost, J. T. & ompson, E. P. (2000). Group-Based Dominance and Opposition to Equality as Independent Predictors

of Self-Esteem, Ethnocentrism, and Social Policy Attitudes among African Americans and European Americans.

Journal of Experimental Social Psychology, 36(3), 209-232.

Li, Z. (2016). Psychological empowerment on social media: Who are the empowered users? Public Relations Review,

(1), 49-59.

Meccia, E. (2017). No me discuta. Migración reciente en Argentina y medios de comunicación desde el análisis

sociológico-lingüístico del discurso. Revista Latinoamericana de Metodología de las Ciencias Sociales, 7(1), e022.

Melella, C. y Martínez Perdomo, J. M. (2018). Colombianos y colombianas en la Argentina. Discursos mediáticos y

vivencias cotidianas (2004-2015). MILLCAYAC - Revista Digital de Ciencias Sociales, 5(9), 353-376.

Muller, M., Ungaretti, J. y Etchezahar, E. (2017). Validación argentina de la Escala de Prejuicio Sutil y Manifiesto hacia

villeros. Revista de Psicología, 26(1), 1-13.

Pagani, M., Hofacker, C. F. & Goldsmith, R. E. (2011). e influence of personality on active and passive use of social

networking sites. Psychology and Marketing, 28(5), 441-456.

Pettigrew, T. F. & Meertens, R. W. (1995). Subtle and blatant prejudice in western Europe. European Journal of Social

Psychology, 25(1), 57-75.

Pratto, F., Liu, J. H., Levin, S., Sidanius, J., Shih, M., Bachrach, H. & Hegarty, P. (2000). Social dominance orientation

and the legitimization of inequality across cultures. Journal of Cross-Cultural Psychology, 31(3), 369-409. https://

Pratto, F., Sidanius, J., Stallworth, L. M. & Malle, B. F. (1994). Social dominance orientation: A personality variable

predicting social and political attitudes. Journal of Personality and Social Psychology, 67(4), 741-763. https://

R Core Team. (2020). R: A Language and Environment for Statistical Computing. R Foundation for Statistical


Revelle, W. (2021). psych: Procedures for Psychological, Psychometric, and Personality Research. Northwestern


RStudio Team. (2020). RStudio: Integrated Development Environment for R. RStudio, PBC.

Rueda, J. F. y Navas, M. (1996). Hacia una evaluación de las nuevas formas del prejuicio racial: las actitudes sutiles del

racismo. Revista de Psicología Social, 11(2), 131-149.

Saiphoo, A. N., Dahoah Halevi, L. & Vahedi, Z. (2020). Social networking site use and self-esteem: A metaanalytic review. Personality and Individual Differences, 153, 109639.


Shaver, J. H., Sibley, C. G., Osborne, D. & Bulbulia, J. (2017). News exposure predicts anti-Muslim prejudice. PLOS

ONE, 12(3), e0174606.

Stangor, C. (2015). e study of stereotyping, prejudice, and discrimination within social psychology: A quick history

of theory and research. En T. D. Nelson (Ed.), Handbook of Prejudice, Stereotyping, and Discrimination (2.a ed.,

pp. 1-27). Psychology Press.

Tajfel, H. & Turner, J. C. (1986). e Social Identity eory of Intergroup Behaviour. En S. Worchel y W. G. Austin

(Eds.), Psychology of Intergroup Relations (pp. 7-24). Nelson-Hall.

Ungaretti, J., Etchezahar, E. & Barreiro, A. (2020). Validation of the subtle and blatant prejudice scale

towards indigenous people in Argentina. Current Psychology, 39(4), 1423-1429.


Ungaretti, J., Etchezahar, E. & Brussino, S. (2015). La percepción de peligro y competencia como factores predictores

del prejuicio hacia diferentes grupos sociales. Escritos de Psicología / Psychological Writings, 8(1), 30-37. https://

Vargas-Salfate, S., Paez, D., Liu, J. H., Pratto, F. & Gil de Zúñiga, H. (2018). A Comparison of Social Dominance

eory and System Justification: e Role of Social Status in 19 Nations. Personality and Social Psychology

Bulletin, 44(7), 1060-1076.

Verduyn, P., Gugushvili, N., Massar, K., Täht, K. & Kross, E. (2020). Social comparison on social networking sites.

Current Opinion in Psychology, 36, 32-37.

Verduyn, P., Ybarra, O., Résibois, M., Jonides, J. & Kross, E. (2017). Do Social Network Sites Enhance or

Undermine Subjective Well-Being? A Critical Review. Social Issues and Policy Review, 11(1), 274-302. https://


  • There are currently no refbacks.

Visitas al Abstract:445
PDF (Español (España)):235
EPUB (Español (España)):62
HTML (Español (España)):153
XML (Español (España)):70

{PSOCIAL} Journal of Research in Social Psychology. Faculty of Social Sciences | University of Buenos Aires (UBA)

ISSN 2422-619X. Semiannual publication (January-June and July-December).
Design: Mae Bermudez

 Jorunal Indexed and listed in:
  • ERIH PLUS (European Reference Index for the Humanities and Social Sciences) [registry]
  • Latindex Catálogo 2.0 (Regional Cooperative Online Information System for Scholarly Journals from Latin America, the Caribbean, Spain and Portuga) [registry]
  • DOAJ (Directory Open Access Journals) [registry]
  • MIAR (Information Matrix for the Analysis of Journals) [registry]
  • PSICODOC (Online Bibliographic Database Madrid Official College of Psychologists) [registry
  • RDIUBA (Institutional Digital Repository) [registry]
  • REDIB (Iberoamerican Network for Innovation and Scientific Knowledge) [registry]
  • Open AIRE (Open Access Infraestructure for Research in Europe) [registry
  • Red LatinRev / FLACSO library (Latin American Faculty of Social Sciences) [registry]
  • BINPAR (National Bibliography of Registered Periodicals) [registry]
  • LATINOAMERICANA (Association of Academic Journals of Humanities and Social Sciences) [registry]
  • CLASE (Latin-American Citations in Social Sciences and Humanities) [registry]
  • Sherpa Romeo [registry]
  • Basic Nucleus of Argentine Scientific Journals [registry]
  • Mirab@l [registry]
  • Cabells' Journalytics [registry]
  • CIRC (Integrated Classification of Scientific Journals) [registry]
  • AmeliCA [registry]
  • LILACS (Latin American and Caribbean Health Sciences Literature [registry]
  • EBSCO (Elton Bryson Stephens Company Information Services) [registry]
  • Malena [registry
  • Sara Network [registry]
  • SciELO (Scientific Electronic Library Online) [registry]
  • Redalyc (Network of Scientific Journals from Latin America and the Caribbean, Spain and. Portuga) [registry]

This journal is licenced under Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International (CC BY-NC-SA 4.0)