Big data and Data mining. A critical analysis of its significance for the psychosocial sciences from a case study

Gaston Becerra, Juan Pablo López Alurralde

Abstract


Big data and Data mining are presented from a critical perspective that characterizes them as a social configuration marked by the availability of large volumes of data –especially digital– and techniques tending to their exploration. Then, a case of data exploration on 40,000 Facebook comments about news dealing with the disappearance of Santiago Maldonado is presented, where in addition to reporting the results, the steps followed in both data extraction, preprocessing and the analysis. Finally, its relevance and meaning for the social and psychosocial sciences is evaluated through a discussion of its myths, and its methodological potential is argued, insofar as they can be integrated into research programs, such as social representations

Keywords


data mining, social psychology



DOI: https://doi.org/10.62174/%7bpsocial}.v3i2.2610

References


Abric, J.-C. (2001). Prácticas sociales y representaciones.. México D.F.: Presses Universitaires.

Anderson, C. (2008). The end of theory: The data deluge makes the scientific method obsolete. Wired magazine, 16(7), 16-07.

Berman, J. (2013). Principles of Big Data: Preparing, Sharing, and Analyzing Complex Information. Waltham: Elsevier.

Burrows, R., & Savage, M. (2014). After the crisis? Big Data and the methodological challenges of empirical sociology. Big Data & Society, 1(1), https://doi.org/10.1177/2053951714540280

Cambria, E., Das, D., Bandyopadhyay, S., & Feraco, A. (2017). A Practical Guide to Sentiment Analysis. New York: Springer.

Dalton, J., & Thatcher, J. (2014). What does a critical data studies look like , and why do we care? Seven points for a critical approach to “big data.” Society and Space, 1–12

De Rosa, A. S. (2002). The associative network: a technique for detecting structure, contents, polarity and stereotyping indexes of the semantic fields. European Review of Applied Psychology, 52(3–4), 181–200.

De Rosa, A. S. (2013). Social Representations in the “Social Arena” Sussex: Routledge.

DiPaola, E. (2017). Decir la verdad. El troll y la producción de lo público. Sociales en debate. 12. 49–58

Gandomi, A., & Haider, M. (2015). Beyond the hype: Big data concepts, methods, and analytics. International Journal of Information Management, 35(2), 137–144. https://doi.org/10.1016/j.ijinfomgt.2014.10.007

Gaukroger, S. (2012). Objectivity. A very short introduction. New York: Harvard University Press.

Han, J., Kamber, M., & Pei, J. (2012). Data mining. Concepts and techniques. Waltham: Elsevier.

Henriquez Miranda, C., & Guzman, J. (2016). A review of Sentiment Analysis in Spanish. Tecciencia, 12(22), 35–48. https://doi.org/10.18180/tecciencia.2017.22.5

Iliadis, A., & Russo, F. (2016). Critical data studies: An introduction. Big Data & Society, 3(2), https://doi.org/10.1177/2053951716674238

Jagadish, H. V. (2015). Big Data and Science: Myths and Reality. Big Data Research, 2(2), 49–52. https://doi.org/10.1016/j.bdr.2015.01.005

Kitchin, R. (2014). Big Data, new epistemologies and paradigm shifts. Big Data & Society, 1(1).

Kitchin, R., & Lauriault, T. P. (2014). Towards critical data studies : Charting and unpacking data assemblages and their work. Geoweb and Big Data, 1–19.

Liu, B. (2015). Sentiment Analysis. Computational Linguistics. New York: Cambridge University Press. https://doi.org/10.1017/CBO9781139084789

Mayer-Schonberger, V., & Cukier, K. (2013). Big data. A revolution that whill transform how we live, work, and think. Ontario: Eamon Dolan/Houghton Mifflin Harcourt.

Moscovici, S. (2001). Why a theory of social representations? Representations of the social: Bridging theoretical traditions.

Pang, B., & Lee, L. (2008). Opinion Mining and Sentiment Analysis. Foundations and Trends in Information Retrieval, 2(1–2), 1–135. https://doi.org/10.1561/1500000001

Silge, J. & Robinson, D. (2017). Text mining with R. New York: O’Reilly

Simkin, H., & Becerra, G. (2013). El proceso de socialización . Apuntes para su exploración en el campo psicosocial. Ciencia, Docencia Y Tecnología, XXIV(47), 119–142. Retrieved from http://www.redalyc.org/pdf/145/14529884005.pdf

Wahlström, M. (2012). The Digitalisation of Social Representations: The Influence of the Evolution of Communication Technology on the Development of Shared Ideas. … Department of Social Research 2012:


Refbacks

  • There are currently no refbacks.


Estadísticas
Visitas al Abstract:2113
PDF (Español (España)):563


{PSOCIAL} Journal of Research in Social Psychology. Faculty of Social Sciences | University of Buenos Aires (UBA)

ISSN 2422-619X. Semiannual publication (January-June and July-December).
 
Design: Mae Bermudez
 
 Jorunal Indexed and listed in:
  • ERIH PLUS (European Reference Index for the Humanities and Social Sciences) [registry]
  • Latindex Catálogo 2.0 (Regional Cooperative Online Information System for Scholarly Journals from Latin America, the Caribbean, Spain and Portuga) [registry]
  • DOAJ (Directory Open Access Journals) [registry]
  • MIAR (Information Matrix for the Analysis of Journals) [registry]
  • PSICODOC (Online Bibliographic Database Madrid Official College of Psychologists) [registry] 
  • RDIUBA (Institutional Digital Repository) [registry]
  • REDIB (Iberoamerican Network for Innovation and Scientific Knowledge) [registry]
  • Open AIRE (Open Access Infraestructure for Research in Europe) [registry] 
  • Red LatinRev / FLACSO library (Latin American Faculty of Social Sciences) [registry]
  • BINPAR (National Bibliography of Registered Periodicals) [registry]
  • LATINOAMERICANA (Association of Academic Journals of Humanities and Social Sciences) [registry]
  • CLASE (Latin-American Citations in Social Sciences and Humanities) [registry]
  • Sherpa Romeo [registry]
  • Basic Nucleus of Argentine Scientific Journals [registry]
  • Mirab@l [registry]
  • Cabells' Journalytics [registry]
  • CIRC (Integrated Classification of Scientific Journals) [registry]
  • AmeliCA [registry]
  • LILACS (Latin American and Caribbean Health Sciences Literature [registry]
  • EBSCO (Elton Bryson Stephens Company Information Services) [registry]
  • Malena [registry] 
  • Sara Network [registry]
  • SciELO (Scientific Electronic Library Online) [registry]
  • Redalyc (Network of Scientific Journals from Latin America and the Caribbean, Spain and. Portuga) [registry]
 

This journal is licenced under Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International (CC BY-NC-SA 4.0)