Survival of mediatizations, postbroadcasting and sedimentation

Abstract

The apocalyptic and integrated positions, so graphically posited by Umberto Eco (1965), regarding the perpetual speculations about the death of certain mediatizations whenever new media appear -from radio and cinema to television, from the book to each one of the great mass media of the twentieth century, etc.- remain commonplace and act as a background in contemporary life, despite the classic refusals of Marshall McLuhan and the constant evidence that, rather than a substitution of media and communication systems, we face a phenomenon of a tense coexistence that we can name, with José Luis Fernández’s help, as postbroadcasting (2014) ...