Mariano Zelcer
University of Buenos Aires, National University of the Arts
Keywords:
transmedia storytelling,
TV fiction,
Aliados
Abstract
This paper analyzes the first season of Aliados, a TV fiction program originally broadcasted t in Argentina from June to November, 2013. This fiction was presented as a multiplatform product, which could be followed both through open TV and the Web. The paper goes through different media and supports in which the texts of this fiction appeared, with the aim of characterizing this product, which was originally presented as a case of transmedia storytelling. Among others, the analysis examines the enunciative constructions, certain fans reading positions and the place of singing voice, which functions as a particular operator in this fiction. At the end, the work discusses the joint between fiction and non-fiction storytelling for this case, and the place of transmedia storytelling in this media ecosystem.
